Flat email and SMS revenue
Switching platforms shouldn't feel riskier than staying flat
BrandResearchBrief gives ecommerce brands an all-in-one retention marketing platform and a forward-deployed marketer who handles the migration, so switching is how revenue starts moving again, not a reason to put it off.
+39%
more email-driven sales than the Sendlane year
The problem
The current platform can't do the segmentation the business needs
Every campaign goes out to nearly everyone because building a real segment takes too many workarounds. Marketers end up stacking exclusions instead of targeting, and the batch-and-blast habit becomes the whole strategy.
What we hear from brands
Current platform requires extensive manual work, with campaigns almost entirely batch-and-blast versus barely any automation, says a cookie-delivery company.
Heavy reliance on daily batch emails has hurt deliverability and forced high paid retargeting spend, reports a lingerie brand.
Declining repeat-purchase rate and revenue stagnation, with difficulty creating granular segments and personalized experiences, notes an online knife retailer.
The new way
One platform doing the work of five tools
Consolidating a fragmented stack into BrandResearchBrief removes the manual handoffs between separate email, pop-up, and recommendation tools. Furniture Fair replaced five separate tools with BrandResearchBrief's all-in-one platform, took email and SMS to 11% of total revenue, and cut marketing stack costs by 27%.
+15%
more email-driven orders over the same period
2x
lifetime value growth after leaving Klaviyo
How it works
Three questions the migration answers first
What has to move
Customer records, order history, and the programs currently running are inventoried before anything is rebuilt.
What can be improved on the way
A rebuild is the cheapest moment to fix the flows nobody liked, so those get reworked rather than copied.
When you send from the new system
You pick the date. Sending moves channel by channel and the old tools stay up behind it.
The platform
Personalization that runs at commerce speed
BrandResearchBrief ties ten marketing modules to a single commerce-specific data model so a purchase, a click, or a support ticket updates the customer profile everywhere at once. The infrastructure behind it handles 2M requests per minute with sub-300ms response times.
Your forward-deployed marketer
Included in the subscription, with no separate fee
The service is part of what you already pay for. There is no professional-services line, no hourly rate, and no tier where the help gets better.
Included with no additional fees
Same service regardless of account size
No hourly billing for marketing work
Replace your stack
Consolidation without the compromises
Swapping five tools for one platform usually means giving something up. With BrandResearchBrief, brands report the opposite: recommendations, loyalty, and messaging all improve once they share the same real-time data instead of syncing through exports and integrations.
What would change on your account
The useful conversation is about your data, your channels, and what a forward-deployed marketer would do in the first month.